Whip Pediatric Cancer

Project Info

Client Whip Pediatric Cancer
Services Website Design, SEO, Copywriting

Project Description

Whip Pediatric Cancer is a non-profit organization that hopes to raise much-needed funding for pediatric cancer research. Started by 16-year-old Jordan Belous, the initiative asks people to film a video of themselves dancing “The Whip,” a popular song/dance among teens. Participants are then encouraged to share their video on social media and request that friends and family make a donation to the Memorial Sloan Kettering Foundation.

Flexible partnered with Whip Pediatric Cancer to create a pro-bono website that was optimized for the most important keywords in the organization’s niche. We also created a giving page on the Memorial Sloan Kettering website, as well as social media pages on Facebook and Youtube, where Jordan now shares videos from participants around the world. We continue to work with Jordan to increase the reach of her campaign by writing press releases and supporting her outreach work. Since her site launched in late August 2015, her Facebook page has gained more than 46,000 likes and she has raised over $92,000 for pediatric cancer research. (As of March 3, 2017.)

In September 2016 Jordan started the Heart of GOLD program, which allows schools to fundraise as a community for pediatric cancer research. Since the program launched, 964 schools around the world have signed up to participate. (As of March 3, 2017.)

To get involved please visit the Whip Pediatric Cancer website for details.