New Beginnings is an international adoption agency that helps orphaned children find permanent, loving homes. Flexible worked with New Beginnings to create a unique, responsive website that conveys their mission, shares useful information about their services and provides both adoptees and adoptive parents with ongoing support. We optimized the site for search engines to help improve New Beginnings’ organic search rankings and also created a custom newsletter template that New Beginnings uses to send out monthly e-newsletters.
In addition to our design and SEO work, we also helped New Beginnings receive a Google Grant, which is a form of AdWords for non-profit organizations. We worked with New Beginnings to create effective AdWords campaigns using this grant, which has allowed them reach a greater number of prospective adoptive parents online.