Curl Evolution is a Long Island salon that specializes in curly hair and also has its own line of curly hair products. Their old website made it difficult for clients to find what they were looking for and had numerous security issues that were becoming problematic. They needed a modern, secure website that clearly demonstrated the value they have to offer as hair specialists that can solve the problems plaguing many women with curly hair.
Our Digital Marketing team worked with Curl Evolution to conduct extensive market research into who their ideal customer is: what problems she has, what motivates her to do business with a company and what solutions she is eager to find for her hair. We then translated this marketing information into website copy that would resonate with this ideal customer and that showcased all that Curl Evolution has to offer.
In addition to website copy, our team used the marketing insights we’d gathered to create a responsive website design that automatically detects and adapts to any size screen, including iPads and mobile devices. Finally, we conducted in-depth research to determine which keywords prospective customers were searching for online. The entire website was optimized for these keywords, resulting in a page one Google ranking for many of Curl Evolution’s keyword phrases.
Previous Website Design: