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15 March 2015

Make Technology More Than a Business Expense

Flexible Systems was recently featured in the March 2015 issue of The Hauppauge Reporter. Read the article below or visit the HIA-LI’s website to view the article on page 31 of the issue.

Many small and mid-sized businesses (SMBs) don’t put IT high on the list of priorities. After all, they have a business to run and sales leads to follow, why focus on something that doesn’t drive revenue, right? But the reality is technology can be more than a business expense. By modernizing even a few areas, your business can be better equipped to compete.

Here are a few suggestions on where to focus in order to get the most impact:

Get Rid of Your Legacy Systems

Legacy doesn’t mean old. Legacy describes the systems that are holding your business back. Many business owners stick with their existing systems that have limited functionality and have become too costly to run. Ditching these systems for more modern systems will unleash a wave of innovation and make your employees more productive.

Ramp Up Your Online Presence

In today’s business world, if you do not have an online presence you simply don’t exist. Your web presence is an essential element for reaching your prospects and serving your customers. Start by figuring out what you want your website to do for your business, next get your marketing message right, and finally make sure your website is designed and optimized properly.

Consider the Cloud

Unless you’ve been living under a rock, you’ve likely heard they hype around cloud computing. Well, much of it is to be believed. SMBs stand to gain the most from cloud-computing technologies. Mainly because cloud allows SMBs to gain access to technologies, such as ERP or CRM systems, that would typically be unattainable due to cost and ongoing maintenance requirements. By adopting a cloud-based system, you don’t need to worry about having someone install and ‘run’ the system. The technical issues and updates are all done for you, while your business reaps the benefits.

We are seeing many SMB customers turn to cloud for email systems, VoIP systems, cloud- based storage systems, as well as accounting applications. According to McKinsey & Company, SMBs can save well over 50 percent by moving infrastructure to the cloud.

Get Professional IT Advice

You work with professionals when you need legal, tax or medical advice. So why are you doing your IT or internet marketing on your own? When selecting an IT professional make sure they focus on helping you understand new technologies and how those technologies can be applied to your business. When looking for someone to help with your online presence, remember marketing comes before design.