Are You Paying Enough Attention to Your Online Footprint?
In today’s world, every business has an online footprint. Your footprint includes: where your business shows up on the internet, the information people see at each point of contact, and the look and feel of your digital properties. A high-quality ePresence™ will draw people into your business; a weak one will repel them.
Is Your Business Showing Up in the Right Places?
Even a great marketing message won’t get results … if nobody sees it. It’s essential that you figure out how your prospects use the internet. Because people look for and discover products and services in a variety of ways, some use search engines like Google or Bing. Others use social media sites like LinkedIn, Facebook, Instagram, Snapchat, or Pinterest. Some people are sitting in their office using a desktop computer; others are on the road using a mobile device.
Is the Information People Are Seeing Pushing Them Away or Drawing Them In?
There are two types of digital content that people see: the stuff you create and what other people are saying about your business. It’s important that your content and the ads you create are well crafted. Additionally, you must be aware of what people are saying about your company, and you must respond appropriately. Your prospects make decisions in the blink of an eye. That’s why the information they see must draw them in because if it doesn’t, they will click away and continue their search.
Are Your Digital Properties Sending the Right Message?
It only takes a fraction of a second for people to form an opinion of your business based on what they see and experience. Delivering a great user experience is not a guessing game. There’s a science to it. Your digital properties must be carefully designed, and the underlying technology must be set up correctly. Failure to do things the right way will have your visitors abandoning your site in a New York minute.
Our ePresence™ Marketing Consulting Team Can Help
We have many years of experience helping business owners use technology to market their products and services.