Are You Paying Enough Attention to Your Online Footprint?
In today’s world, every business has an online footprint. Your footprint includes: where your business shows up on the internet, the information people see at each point of contact, and the look and feel of your digital properties. A high-quality footprint will draw people into your business, a weak one will repel them.
Is Your Business Showing Up in the Right Spots?
It doesn’t matter what you are trying to say … if nobody sees it. It’s important that you figure out how the people you want to reach use the internet. People look for or discover products and services in variety of ways. Some use search engines, others use social media sites, some work primary from their desktop others on mobile devices.
Is the Information People Are Seeing Drawing Them In or Pushing Them Away?
There are two types of digital content that people consume: the stuff you create and what other people write about your business. It’s important that your content, and the ads you create are done correctly. It’s also critical that you are fully aware and are responsive to what other people are saying about your company. That’s because this information fuels the high-stakes, high-speed disqualification process that happens in the blink of an eye.
Is the Look & Feel of Your Digital Properties Sending the Right Message?
It only takes a fraction of a second for people to form an opinion of your business based on what they see and experience. Design is not a guessing game. There’s a science to it. Your digital properties must be carefully crafted and the underlying technology must be configured correctly. Failure to do things the right way will have your visitors clicking away in a New York minute.
Our ePresence Team Can Help
We have many years of experience helping business owners use technology to market their products and services. To learn more about how your team could benefit from working with our team, please call (631) 756-0404 Today!