Digital Marketing

How Often Should You Blog On Your Business Website?

Do you read the news? If so, you can imagine how boring it would be if the same stories repeated daily. Over time, you’d lose interest and stop reading, or cancel your subscription all together. Blogging is similar. Your audience is visiting your blog regularly to read fresh new content. If you blog too often, you’ll get exhausted. However, if you don’t blog enough, you’ll lose readers. So what’s the right balance?

Are you Making This Critical Mistake When Hiring a SEO Company?

If you’ve hired a Search Engine Optimization (SEO) company lately, you’ve discovered this: They aren’t all created equally. Doing SEO correctly can have a significant impact on your business, with 93% of online experiences starting with a search engine. A skilled SEO company can drive more qualified prospects to your business with higher close rates – 14.6% compared to 1.7% with outbound leads. If you aren’t doing SEO correctly, you could be missing out on the full benefits of this inbound marketing tool. But how do you know what’s missing?

The Best Social Media Platform for Your Business

We have already covered the basic atmosphere and components of Facebook, Twitter and LinkedIn, which are by far the most popular and populated social media networks today. But popularity doesn’t always mean success. Some businesses thrive on smaller social media networks such as Google+, YouTube and Pinterest, which allow businesses to reach their audiences through more creative means.

Which Social Media Network Should Your Business Use?

There are an overwhelming number of social media sites making their mark on the internet, and every month it seems a new social media network rears its ugly head and tries to suck in the planet. As a business owner you probably don’t have the time to monitor everything being said about your company on every single outlet, nor do you have the time to create, find, and post appropriate content to keep each group of social media followers happy. So why would you want to set up your business on every social media site? The answer is you don’t.