Do you read the news? If so, you can imagine how boring it would be if the same stories repeated daily. Over time, you’d lose interest and stop reading, or cancel your subscription all together. Blogging is similar. Your audience is visiting your blog regularly to read fresh new content. If you blog too often, you’ll get exhausted. However, if you don’t blog enough, you’ll lose readers. So what’s the right balance?
Every day, Google is crawling websites and making snap decisions about your content. Is your website relevant? Do visitors like it? And does it deserve a high page ranking? The answer to these questions will determine if your website serves as an inbound marketing tool – or a losing investment.
Statistics say the majority of people click on search engine results in the #1, #2 or #3 position. However, what happens when a headshot appears next to the results further down the page. Will you break this pattern? Probably.
Have you searched for your business on Google lately? What’s showing up? Negative reviews within the first couple pages of search results might be causing you more trouble than you think.
If you look on Google for best SEO (search engine optimization) practices you're bound to find conflicting information. Since SEO is an ever-changing process it can be hard to distinguish truth from the myth. Here are a few of the most common SEO myths and why you should ignore them.
Blogging is a valuable tool that every business owner should take advantage of. Not only does blogging give you a boost in search engine ranking but businesses that blog effectively tend to receive 67-88 % more leads per month then businesses that don't blog.
If you’ve hired a Search Engine Optimization (SEO) company lately, you’ve discovered this: They aren’t all created equally. Doing SEO correctly can have a significant impact on your business, with 93% of online experiences starting with a search engine. A skilled SEO company can drive more qualified prospects to your business with higher close rates – 14.6% compared to 1.7% with outbound leads. If you aren’t doing SEO correctly, you could be missing out on the full benefits of this inbound marketing tool. But how do you know what’s missing?
You wouldn’t send prospects outdated brochures, so why would you have them visit an outdated website? In the same sense, why would Google display an outdated, irrelevant website on the first page of search results? Especially when tons of new and improved websites are popping up everyday.
As the owner of a small-to-medium size business, you know how important it is to attract new customers and convert them into paying clients. But what's the best way to find prospects these days?
We have already covered the basic atmosphere and components of Facebook, Twitter and LinkedIn, which are by far the most popular and populated social media networks today. But popularity doesn’t always mean success. Some businesses thrive on smaller social media networks such as Google+, YouTube and Pinterest, which allow businesses to reach their audiences through more creative means.
Your business needs a website, but these days it isn’t just about looking good on a desktop computer screen. As mobile technology continues to evolve, your potential clients are using smartphones, iPads and tablets to surf the web. That means they're evaluating your business on an increasing number of screen sizes - and you want them to like what they see.
There are an overwhelming number of social media sites making their mark on the internet, and every month it seems a new social media network rears its ugly head and tries to suck in the planet. As a business owner you probably don’t have the time to monitor everything being said about your company on every single outlet, nor do you have the time to create, find, and post appropriate content to keep each group of social media followers happy. So why would you want to set up your business on every social media site? The answer is you don’t.