Our Blog

The Need to Switch off Windows XP

Microsoft will stop supporting Windows XP on April 8th 2014. This means that any new vulnerability discovered in Windows XP after its “end of life” will not be addressed by new security updates. Microsoft will also stop offering free and paid phone and online support for this operating system. In less than seven months, if you are running XP at your business, you will be on your own.

How Often Should You Blog On Your Business Website?

Do you read the news? If so, you can imagine how boring it would be if the same stories repeated daily. Over time, you’d lose interest and stop reading, or cancel your subscription all together. Blogging is similar. Your audience is visiting your blog regularly to read fresh new content. If you blog too often, you’ll get exhausted. However, if you don’t blog enough, you’ll lose readers. So what’s the right balance?

Are you Making This Critical Mistake When Hiring a SEO Company?

If you’ve hired a Search Engine Optimization (SEO) company lately, you’ve discovered this: They aren’t all created equally. Doing SEO correctly can have a significant impact on your business, with 93% of online experiences starting with a search engine. A skilled SEO company can drive more qualified prospects to your business with higher close rates – 14.6% compared to 1.7% with outbound leads. If you aren’t doing SEO correctly, you could be missing out on the full benefits of this inbound marketing tool. But how do you know what’s missing?

The Best Social Media Platform for Your Business

We have already covered the basic atmosphere and components of Facebook, Twitter and LinkedIn, which are by far the most popular and populated social media networks today. But popularity doesn’t always mean success. Some businesses thrive on smaller social media networks such as Google+, YouTube and Pinterest, which allow businesses to reach their audiences through more creative means.