If you’ve hired a Search Engine Optimization (SEO) company lately, you’ve discovered this: They aren’t all created equally. Doing SEO correctly can have a significant impact on your business, with 93% of online experiences starting with a search engine. A skilled SEO company can drive more qualified prospects to your business with higher close rates – 14.6% compared to 1.7% with outbound leads.
If you aren’t doing SEO correctly, you could be missing out on the full benefits of this inbound marketing tool. But how do you know what’s missing?
The #1 SEO Pitfall
A big mistake that companies make is hiring a firm that offers “Search Engine Friendly Services.” This might include social media, directory listings and other activities that take place away from your website. The problem is, even though these activities can help drive traffic to your site, they won’t help your site secure the #1 spot in search engine results. Something important is missing.
If you want to get found by search engines, you need to improve on-site SEO. This is the key to getting found and making the “off-site” activities, like the ones mentioned above, effective. On-site SEO allows you to increase your site rankings and helps search engines understand what your site is about. It also entices people to click on your listing in search engine results.
With 75% of users never scrolling past the first page of search results, avoiding this SEO pitfall is important. But how can you fix it?
High-End SEO Campaigns
The key to accomplishing better SEO results is simple: You need to partner with a company that understands how to create a genuine, high-end SEO campaign. This campaign should:
- Optimize your website, so visitors can locate your business easier
- Drive significant amounts of traffic to your site, through organic searches of high-quality keywords
- Provide tools to improve the quality and relevance of your content, such as content writing or blogging services
- Report the progress of your SEO efforts monthly
SEO is complimentary to your marketing efforts, but only provides the best ROI when done correctly. A company that understands all the moving parts can significantly improve your success.