Blogging is a valuable tool that every business owner should take advantage of. Not only does blogging give you a boost in search engine ranking but businesses that blog effectively tend to receive 67-88 % more leads per month then businesses that don’t blog.
If that’s not enough to convince you, here are six more reasons for why your business should be blogging.
Blogging Keeps Your Site Active and on Google’s Radar:
Having fresh content consistently added to your site helps to improve search engine rankings. Search engines tend to index sites more often when they see that new content is often added, so it’s important to keep your website up-to-date.
Improves your Website’s Keyword Optimization:
How do search engines know when to display your site for a specific search phrase? By analyzing the content and keywords on your site. Blogs give you the extra room you need to include content for keywords that may not have had a place in the main portion of your site. It also allows you to build upon keywords that you already know have been successful for your business, thus helping your search rankings.
Blogs Create Link Building Opportunities:
Inbound links are one of the important factors in search engine optimization (SEO) and having a blog gives you the content you need to get those links. People link to content they find interesting and helpful, blogging allows you to create that content.
Content Marketing Material at Your Fingertips:
You’re already creating quality content for your blog, now you have something useful to share in your newsletters, emails, and on Facebook, Twitter and other social media accounts.
Increases Your Business’s Credibility:
Blogging about topics and news in your niche helps your business demonstrate expertise in a particular subject. If you own a furniture store, don’t blog about the weather. Create posts that talk about the latest chair design that improves posture, or the recent recall of XYZ tables and how people can go about returning them. Become the “go-to” source for people looking for information on your industry.
Doubles as a Reputation Management Tool:
Found an article online that shows your business in a negative light? Creating purposeful blogs that include your business name in them can, over time, help to push down negative articles.