If you’ve hired a Search Engine Optimization (SEO) company lately, you’ve discovered this: They aren’t all created equally. Doing SEO correctly can have a significant impact on your business, with 93% of online experiences starting with a search engine. A skilled SEO company can drive more qualified prospects to your business with higher close rates – 14.6% compared to 1.7% with outbound leads. If you aren’t doing SEO correctly, you could be missing out on the full benefits of this inbound marketing tool. But how do you know what’s missing?