Domain Names and Web Hosting

Your online business starts with the purchase of a domain name and a secure hosting service.

• Are you struggling to register the right domain name?
• Unable to find a secure, reliable web hosting company?
• Does your domain name bear no resemblance to your business?
• Is your web hosting company unhelpful and unreliable?

The right domain name is the foundation for any successful online strategy. In fact, for many businesses, the difference between success and failure online hinges on finding and securing the right domain name and then finding the right web hosting company.

Many businesses believe that their domain name should match the name of their company.  This is true some of the time, but there may be instances where a domain name that explains the service or product you provide would be more useful.  Flexible Business Systems will research and suggest powerful domain names for your business.

Here are some of the reasons businesses invest in domain names:

• Instant Brandability: With the right name, your brand is already built (i.e., CreditCards.com, Business.com). A targeted domain name can be used to protect your current brand, or promote certain areas within your business.
• Instant Credibility: Your domain name is the first thing people see. "Business.com" gives a far more powerful message than "Getagreatbusiness.com". You can also personalize your e-mail addresses (i.e., Jane@business.com looks much more professional and is far more likely to be opened than Jane@hotmail.com).
• Easy to remember and relevant to your business = repeat business. More businesses are competing on the web, and to get noticed among the billions of pages you need to have the best real estate!
• A descriptive name helps with search engine placement. It also helps if the domain is relevant to your business, both for SEO and for customers' understanding of what you do.
• Business Asset/Investment: Your domain name is a business asset that will increase in value as more individuals and businesses come online. Memorable, generic and brandable names are rapidly increasing in value as people realize the need to stand out from their competitors.
• Minimize competition: If you don't have a great name, you can be sure your competitors will.  Consider the lifetime value of each customer you could lose by buying a poor quality domain name.

The correct domain name is a salesperson working tirelessly for you 24 hours a day.