Technology Explained

Social Media and the Workplace

Blogs, social networking sites, and Twitter all make it easy for people to post messages to the world with the click of a button. Businesses and organizations need to monitor what is being said about them online, and respond appropriately. This video reviews how social media is changing how companies think about external communication, the [...]

How Do Search Engines Determine Website Ranking?

Search engines concern themselves with relevance. It’s worth remembering that, even though they are free to use, search engines are for-profit businesses that make money by selling advertising. Just like any other advertising medium (television, radio, newspapers, etc.), the price that search engines can charge advertisers depends on the number of viewers they deliver. Search [...]

How To Use Social Media to Keep in Touch with Clients and Employees During an Emergency

Many businesses now understand the benefit of using social media to market their company, build their brand, and increase customer loyalty. The recent Hurricane Sandy that struck the east coast reminds us that social media is also a vital tool in communicating with both our customers and our employees during a crisis. When Sandy hit, [...]

8 Things You Should Do to Prepare for the Next Storm

Every business should have a disaster recovery plan. This is a list of last-minute storm and hurricane preparation that you can make now. This is not intended to be a replacement for a true disaster recovery plan nor is it comprehensive. Last-minute storm and hurricane preparedness tips: If you are using cloud-based or on-premise disaster [...]

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