You wouldn’t send prospects outdated brochures, so why would you have them visit an outdated website? In the same sense, why would Google display an outdated, irrelevant website on the first page of search results? Especially when tons of new and improved websites are popping up everyday.
As the owner of a small-to-medium size business, you know how important it is to attract new customers and convert them into paying clients. But what’s the best way to find prospects these days?
We have already covered the basic atmosphere and components of Facebook, Twitter and LinkedIn, which are by far the most popular and populated social media networks today. But popularity doesn’t always mean success. Some businesses thrive on smaller social media networks such as Google+, YouTube and Pinterest, which allow businesses to reach their audiences through more creative means.
Your business needs a website, but these days it isn’t just about looking good on a desktop computer screen. As mobile technology continues to evolve, your potential clients are using smartphones, iPads and tablets to surf the web. That means they’re evaluating your business on an increasing number of screen sizes – and you want them to like what they see.